Author Archive

13
Jun
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The 2018 Social Innovation #INFOCUS Conference was held in June at the United Nations Building in Geneve and celebrated the 70th anniversary of the Universal Declaration of Human Rights. This was an encouraging platform for professionals to present and discuss tools for social innovation. Our Director of Marketing Davide Castorina was invited to share WRP’s […]

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12
Apr
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The Hague – Thursday 12th April 2018 WRP consultants Briggy Kiddle and Davide Castorina led a masterclass at the Euclid Summit. Selling often has a bad reputation; it’s perceived as a manipulative way to convince people to buy while selling is helping customers to make a good decision. That makes selling effective and enables social […]

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14
Dec

Das Verkaufsberatungsunternehmen versucht die lang gehegte Überzeugung zu klären, dass sich erfolgreicher Verkauf auf negativen Methoden stützt. Das neue Modell für den Verkauf wurde durch die Arbeit von Prof. Dr. Ervin Laszlo am prestigeträchtigen The Laszlo Institute of New-Paradigm Research beeinflusst.

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23
Nov

The process variously called RFP, RFQ, RFI, etc., was developed in the late 18th century to create a cost-effective methodology for businesses to acquire manufacturing components. Today, when applied to purchases of complex goods and services, it drives a process of buying and selling that is fundamentally flawed. If you want to start pushing back […]

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24
Aug

More and more purpose-driven social enterprises are trying their hand at distributing life-changing products by having the poor pay for them. To attract customers, they usually start with mild marketing campaigns such as promotional events and passive distribution. When these attempts fail to get the job done—as they often do—they revert to active selling. Many […]

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