Archive for the ‘Press Review’ Category

14
Dec

Das Verkaufsberatungsunternehmen versucht die lang gehegte Überzeugung zu klären, dass sich erfolgreicher Verkauf auf negativen Methoden stützt. Das neue Modell für den Verkauf wurde durch die Arbeit von Prof. Dr. Ervin Laszlo am prestigeträchtigen The Laszlo Institute of New-Paradigm Research beeinflusst.

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23
Nov

The process variously called RFP, RFQ, RFI, etc., was developed in the late 18th century to create a cost-effective methodology for businesses to acquire manufacturing components. Today, when applied to purchases of complex goods and services, it drives a process of buying and selling that is fundamentally flawed. If you want to start pushing back […]

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24
Aug

More and more purpose-driven social enterprises are trying their hand at distributing life-changing products by having the poor pay for them. To attract customers, they usually start with mild marketing campaigns such as promotional events and passive distribution. When these attempts fail to get the job done—as they often do—they revert to active selling. Many […]

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10
Mar

Setting up a sales academy is certainly an attractive option for many organizations. In order to make it work, leaders must diagnose the sales problems first and then design their own selling framework to serve their customers. Dr. Roy Whitten and Scott Roy discuss the key factors to consider when training your own salespeople. Please […]

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