In the commercial sector, sales is often a very tough business. That people enjoy it is a testament to two fundamental truths: salespeople are a special breed, and it is sales that drives a growing business.
Furthermore, sales and the experience of selling, can be, need to be, transformed. Doing this requires three fundamental developments: the ability to maintain an attitude of possibility, genuine competence in the complex sale, and the ability to master the execution of daily sales activity.
Companies are the better for it when it happens, and the results are evident in significantly improved sales results.