Our Director of Marketing, Davide Castorina, spoke at the Euclid event in London on December 7th. His session was about how to sell well. Most people think about sales as “pitching their product”. Davide proposed they think about sales differently. The way we train sales at WRP is to guide a prospect through a conversation that uncovers the problems they have and how much it’s costing them to leave those problems unsolved. Then presenting your solution to solve their individual situation, and understanding the value the product brings them.