Selling life-saving products in the developing world is an important topic nowadays because people actually use what they buy. The model is proving to bring great benefits to the local population; the other great news is that selling instead of giving away products creates long term sustainability for the selling organization, which means that even more end recipients will benefit. Over the summer, Scott and Roy published an article in the UK magazine “International Journal of Sales Transformation” in order to share what WRP has learned by helping local social enterprises to sell effectively.
Please click on the link below to read the full article.
The International Journal of Sales Transformation, ISSN 2058-7341, July 2015, Issue 1.2, www.journalofsalestransformation.com