12
Mar

12th March 2020

Earlier this week our consulting partner Nick Kingesley-Johnson was speaking at the launch of Ashden’s new report “Gender dynamics and solar electricity: Lessons from Tanzania”.

Joining Ashden CEO Harriet Lamb in the panel debate, Nick made the case for solar businesses to reach more women as customers and to benefit from women in selling. In front of an audience of solar practitioners, NGOs, researchers and academics, the panel explained how they believe energy services can push the dial on gender in light of deeply rooted structural gender inequality.

First presented with Ashden CEO Harriet Lamb at the Clean Cooking Forum in Nairobi at the end of last year, the report is the culmination of three years’ research into gender dynamics and off-grid electricity. Above all, it found that in rural Tanzania, as elsewhere, the impact of electricity access is dictated by two huge global challenges – poverty and gender inequality. 

Drawing on Whitten & Roy Partnership’s decade-long experience of selling to the base of the pyramid, Nick argued that, as buyers, women have so much going for them:

  1. Women frequently hold the best insights in buying decisions and are more likely to share this.
  2. Women are essential stakeholders in household buying decisions, the world over.

And on the sales side, despite deep-rooted misconceptions, women have equally much to offer: They sell well and make great managers too!

In that context, this recent article “Shedding the light of women in solar” by our CEO Scott Roy, published on the Nextbillion website, is well worth a read.

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