In this last article of a three-part series, Dr. Roy Whitten and Scott Roy explain how to map the selling process to the customer’s buying process and use the CRM system as an effective planning tool.Read more
Setting up a sales academy is certainly an attractive option for many organizations. In order to make it work, leaders must diagnose the sales problems first and then design their own selling framework to serve their customers. Dr. Roy Whitten and Scott Roy discuss the key factors to consider when training your own salespeople.
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