The international nonprofit organization iDE launched recently a new website dedicated to the sanitation marketing program in Cambodia. On the website https://sanitationmarkets.ideglobal.org people can read about the important results that the organization has achieved thus far in latrines sales to the poor.
Since its inception in 2010, iDE strongly believed in the market based approach and developed the sanitation market both in terms of demand and supply.
Selling latrines means bringing sanitation to a large part of the population and building entrepreneurial programs to create healthy businesses and new jobs. That’s why iDE invested in professionalizing the sales and management component to build and sustain latrine sales growth and increase sanitation coverage.
We are proud of partnering with iDE in training sales and management professionals and developing the right sales approach for the latrine program.