Covering the “last mile” in distribution is important, but it’s the “last yard” that wins or loses the race.

In this article published on the Stanford Social Innovation Review website, Scott and Roy talk about the sales myths that prevent socially minded businesses to succeed in the developing world.

If you are interested in the topic like we are, read the article at http://ssir.org/articles/entry/social_enterprises_closing_the_deal

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