Sell Well, Do Good
“We learned the hard way that if you can’t sell, you can’t save the world . . . This book gets into the gritty details of doing it well: it’s not about the idea of selling, it’s about getting good at it so you can make good things happen.”
- Kevin Starr, CEO, Mulago Foundation
“Very few social entrepreneurs know how to purposefully build and cultivate a sales force. This book might just be the new social enterprise bible.”
— Emma Colenbrander, Head of Global Distributors Collective
“A step-by-step guide to transforming organizations into success stories, salespeople into trusted advisors, and managers into true coaches.”
— Lucie Klarsfeld McGrath, Partner, Hystra
“It isn’t hyperbole to say that these authors are among the best in the world at this.”
— Matt Dalio, Founder, Endless
“Armed with the right attitude and the collective wisdom in this book, you can’t help but succeed.”
— Lizz Ellis, CEO, International Development Enterprises (iDE)
“This is a must-have handbook for every social entrepreneur looking to make a profitable and sustainable impact.”
— Fred Swaniker, Founder, African Leadership Group
Mission-Driven Selling
Is there a better way to sell for social enterprises? Can profit and mission be aligned?
This is the first ever book specifically on social enterprises and selling. It will come as a real eye-opener to social entrepreneurs, start-ups and NGOs operating in emerging markets.
Ditching the old way of selling – pitching, persuading and pressuring – Sell Well, Do Good offers a selling framework that aligns with the mission-driven values and nature of social enterprises, helping their work to do good for society. Using a wealth of real-life stories, readers will come to understand how vital selling actually is to the success of social enterprises.
This is the first ever book specifically on social enterprises and selling. It will come as a real eye-opener to social entrepreneurs, start-ups and NGOs operating in emerging markets.
Ditching the old way of selling – pitching, persuading and pressuring – Sell Well, Do Good offers a selling framework that aligns with the mission-driven values and nature of social enterprises, helping their work to do good for society. Using a wealth of real-life stories, readers will come to understand how vital selling actually is to the success of social enterprises.
About the Authors
Scott Roy
Whitten & Roy Partnership’s CEO – has spent his lifetime building and running large direct-sales organizations and co-founded a $1 billion nationwide insurance company in the US.
Roy Whitten
is an expert in attitude and its role in human performance and sales management. In 2004, he earned a PhD for his work in transformative learning and change. In over 40 years as a trainer, consultant and coach, he has personally coached and trained over 100,000 people.
Scott Roy and Roy Whitten are the co-founders of international sales consultancy Whitten & Roy Partnership.