Letter from the CEO
As promised in our newsletter, we will always strive to provide you and your team with information to transform your organization. We will also highlight some of our clients and their work, sharing key insights that were most effective for them.
As a thought leader in sales and customer service, we are proud to share valuable insights and best practices that will shine the spotlight on critical business areas (or systems or methods) that are often overlooked or neglected. Our Vision is that every organization changes the way they sell, for good: Leaders build their people and uphold a culture of integrity; Sellers are honest, skilled, and proud of what they do; and Customers make intelligent and confident decisions.
We are thrilled to be entering our 15th year of business with our diverse team of over 50 consultants, and to have had the opportunity to deliver over 400 transformative projects in more than 50 countries. Our work has provided unique and revelational professional development for tens of thousands of sales and customer service professionals and leaders who, in turn, positively impact tens of millions of clients.
Over the past few months, we’ve rebranded into two sub-brands: WRP Social Impact and WRP Commercial to reflect our growing organization and the clear distinction between the two markets we serve. You’ll see this in our website, our team, our books, and in the information and stories we will share with you in the newsletter. We are very proud and humbled that DQ Sales® has proven its effectiveness across all sectors and markets in which it has been applied and it has been so widely accepted as an ethical and human-centered method.
We are excited to continue our journey as an innovative firm that creates real and sustainable transformation, for good. We look forward to continuing to share our knowledge and expertise with you over the years to come. Thank you for your interest in what we do and we hope that you will find our newsletter to be yet one more valuable resource for your endeavors.
Big news - WRP announces company rebrand
We’re excited to announce a major rebrand reflecting our evolution as a global business. From now on, two new separate and distinct sub-brands – WRP Commercial and WRP Social Impact – will come under the Whitten & Roy Partnership umbrella.
To many of our existing clients and partners the creation of the two sub-brands will make perfect sense. It’s simply a natural progression from our long-standing work in both the commercial sector and the developing world.
Therefore, WRP Commercial will specialize in advising clients in the Western and commercial markets. Meanwhile, WRP Social Impact will focus on consulting with social enterprises and NGO clients, and provide sales consultancy services in emerging markets.
The full rebrand includes an updated parent company logo with the new tagline “transforming sales, for good”, two distinct sub-brand logos, new graphics and visual identity as well as new social media accounts for the two sub-brands. Plus, on our refreshed website, there’s a free and super useful Sales Heath Check tool which gives an instant temperature check of sales function and strategy.
There’s yet more in store: We’ll soon be launching a digital marketing campaign and a brand-new company newsletter is coming later this year. So watch this space!
Transform Your Sales Team for the Future
Sales is the somewhat dark art of convincing people to buy stuff.
I hope that rubbed you the wrong way. Maybe you almost jumped out of your seat to write a strongly worded comment about why that’s wrong.
We don’t believe that — and you shouldn’t either. But the problem is that many people, including a lot of salespeople, do see sales that way.
The idea of sales as a dark art is long overdue an upgrade. In this article written for the SalesHacker community, our co-founders Roy and Scott are making their case for how to transform sales teams for the future.
This involves a much more client-centric approach to sales, called DQ Sales®. It its heart is the idea of raising the client’s decision intelligence (or DQ as in IQ), which aims to uncover the problem the client is trying to solve and the solution that will best solve it.
Read it here.
By the way, you can delve even deeper into subject with Roy and Scott’s new bestselling book, Decision Intelligence Selling. It’s available on Amazon.