Sell Well, Do Good
“We learned the hard way that if you can’t sell, you can’t save the world . . . This book gets into the gritty details of doing it well: it’s not about the idea of selling, it’s about getting good at it so you can make good things happen.”
- Kevin Starr, CEO, Mulago Foundation
“Very few social entrepreneurs know how to purposefully build and cultivate a sales force. This book might just be the new social enterprise bible.”
— Emma Colenbrander, Head of Global Distributors Collective
“A step-by-step guide to transforming organizations into success stories, salespeople into trusted advisors, and managers into true coaches.”
— Lucie Klarsfeld McGrath, Partner, Hystra
“It isn’t hyperbole to say that these authors are among the best in the world at this.”
— Matt Dalio, Founder, Endless
“Armed with the right attitude and the collective wisdom in this book, you can’t help but succeed.”
— Lizz Ellis, CEO, International Development Enterprises (iDE)
“This is a must-have handbook for every social entrepreneur looking to make a profitable and sustainable impact.”
— Fred Swaniker, Founder, African Leadership Group
Mission-Driven Selling
Is there a better way to sell for social enterprises? Can profit and mission be aligned?
This is the first ever book specifically on social enterprises and selling. It will come as a real eye-opener to social entrepreneurs, start-ups and NGOs operating in emerging markets.
Ditching the old way of selling – pitching, persuading and pressuring – Sell Well, Do Good offers a selling framework that aligns with the mission-driven values and nature of social enterprises, helping their work to do good for society. Using a wealth of real-life stories, readers will come to understand how vital selling actually is to the success of social enterprises.
About the Authors
Scott Roy and Roy Whitten are the co-founders of international sales consultancy Whitten & Roy Partnership.
Scott Roy
Whitten & Roy Partnership’s CEO has spent his lifetime building and running large direct-sales organizations and co-founded a $1 billion nationwide insurance company in the US.
Roy Whitten
is an expert in attitude and its role in human performance and sales management. In 2004, he earned a PhD for his work in transformative learning and change. In over 40 years as a trainer, consultant and coach, he has personally coached and trained over 100,000 people.