PODCAST
Our “Transforming Sales, For Good” podcast is launching
Exciting times at Whitten & Roy Partnership – we’re thrilled to announce the launch of our brand-new “Transforming Sales, For Good” podcast today.
Kicking off the podcast is a collaboration with renowned sales expert, bestselling author and Hall of Fame speaker Sam Richter. Over three episodes our CEO Scott Roy and Sam talk about the use of intelligence in business development, from initial engagements with decision makers to helping prospective clients make the best possible buying decisions.
Scott concludes: “Selling is an intelligence sport. It's a sport about gathering the intelligence that you need, being intelligent with how you use that, and then being intelligent with how you are creative in the selling process. I have to say that it’s been an absolute pleasure collaborating with Sam Richter on this podcast mini-series and we hope to bring valuable insight and guidance to many sales professionals out there.”
You can listen to our new podcasts via the Buzzsprout platform below:
By the way, while on there, you might also like to dabble in our recent “Sell Well, Do Good” podcast series on social entrepreneurship and Scott’s latest bestselling book Sell Well, Do Good.
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Sales Intelligence with Sam Richter
In the first episode, titled "Sales Intelligence with Sam Richter”, Scott interviews Sam on how to apply sales intelligence to get much better results. Drawing on best use of search engines, social media and other websites for engaging with decision-makers, their conversation touches on a wide range of topics, ranging from sales triggers to intelligence search platforms and the psychology involved when making a first contact.
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Pitch Less, Sell More
The tables are turned in episode two, “Pitch Less, Sell More”, as Sam interviews Scott about the importance of helping prospective clients make the best possible decisions. Advocating the DQ Selling process and the need for approaching the prospective client with not a value- but a problem-led proposition, he dispels the long-held conviction that selling is fundamentally a process of pitching, persuading or pressuring. Listeners will learn how to put the four steps of DQ Selling and The Very Next Step effectively into practice.
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Transformative Tips for Prospecting and Selling
Rounding off the mini-series, episode three, titled “Transformative Tips for Prospecting and Selling”, brings together the top three tips from both Sam and Scott for ace prospecting and landing new business wins. Insights on managing mindset, Precision Listening, one of Whitten & Roy Partnership’s key techniques, and a discussion of particular challenges of closing a sale in Covid times are sure to be of value to listeners.