IP and Licensing

There are very few new ideas. We all stand on the shoulders of those who have preceded us. This is why expressions of ideas can be copyrighted but not ideas themselves.

We believe that integrity requires the acknowledgment of our own creativity and the humility and the rigor to acknowledge where we learned what. We have therefore decided that (a) we will do our best to acknowledge the original sources of what we have learned over the years and (b) require that others acknowledge our own expressions of other’s ideas.

Our original material is protected by both copyright and trademark. We hold this IP jointly and equally, because without each other’s contribution we would not have generated the technology we now utilize.

We are open to discussing licenses to use, adapt and build upon this material, provided that (a) they acknowledge the copyrights, trademarks and sources we have identified and (b) they enter into a formal licensing agreement with us.

Our work with clients may include a license for them to use and adapt our original material within their own organization, providing that they continue to acknowledge our copyright and trademarks. We do not charge them further fees for doing so. We are willing to enter into discussions regarding separate licensing agreements with them if they want to use our material as part of their own offering for other customers and clients.

“We are open to discussing licenses to use, adapt and build upon this material, provided that (a) they acknowledge the copyrights, trademarks and sources we have identified and (b) they enter into a formal licensing agreement with us.”

Here are the main elements of our technology, and the sources behind them:

• R = A + C + E – Results = Attitude + Competence + Effort® –from the work of Scott Roy, Our Success System (1992).

• Split Attention – from the work of W. Roy Whitten, Ph.D, Awake and Aware: Utilizing Split Attention in Daily Life (2004), which was inspired by G.I. Gurdjieff’s insights on self-awareness as explicated by P.D. Ouspensky, Search of the Miraculous (1977) and Dr. Charles Tart, Waking Up (1987).

• Rewiring – from the work of Whitten, inspired by Maxwell Maltz:, Psycho-Cybernetics(1960), and by Schwarz & Begley, The Mind and the Brain: Neuroplasticity and the Power of Mental Force (2003).

• Attitude Spectrum – based on the work of Dr. John Hoover, and Whitten (who was inspired by Zander & Zander, The Art of Possibility (2000)

• FIX and Cycle of Interpretation – from the work of Whitten, inspired by Ellis & Harper, (1961); Ken Keyes, Handbook to Higher Consciousness, (1975); and Chris Argyris, Overcoming Organisational Defenses, (1990).

• DQ (Decision Intelligence) – inspired by Daniel Goleman, Emotional Intelligence (1985) and Jeff Thull, Mastering the Complex Sale (2010).

• DQ Sales® – inspired by Mack Hanan, Consultative Selling (2004), Greg Bennett, Consultative Closing (2007), and Thull.

• 5 Questions – inspired by Rick Carson, Taming your Gremlin (2003) and Tracy Goss, The Last Word on Power (1996).

• VNS (Very Next Step) – inspired by the work of David Allen, Getting Things Done: the Art of Stress-Free Productivity (2001)