Clean Cooking Alliance Cohort Success

WRP is proud of our work with three great social enterprises working in Kenya and Uganda to serve customers at the last mile. Though Bidhaa Sasa, ILF and Mwangaza Light provide different solutions for their customers, they were all facing the same challenge - how to sell without relying on traditional price based methods. 

CCA contacted us to work with all three in a cohort from May to October, 2021. After spending a discovery period with each client to better understand their unique needs, we customized coaching for each company’s sales team, providing decision-based selling tailored to their organization, products, and customers. 

As a result, all three organizations have already seen great results, from shifts in mindset and attitude to increases in sales performance across their teams. To read more, please visit the Clean Cooking Alliance website here.