PSI Ethiopia Reached an All Time High in Sales

PSI Ethiopia experienced steady sales in the first three months of their WASH program; but they were challenged with a much bigger target in 2020, just as COVID hit the country, dropping sales to less than half. They knew they required a significant shift in the capability of their team and those they supported to revitalize their sales, so they contacted WRP.

In March 2021, PSI saw a nearly 60% jump in sales from the prior month. Furthermore, total sales in the 12 months since the start of the intervention increased 75% from the total sold in the three years prior. As of June 2022, monthly sales are at an all-time high at over 5,100 per month.

“I think of all the things we’ve done, with any partner, this is among, if not the most, impactful.”

- Monte Achenbach, Chief of Party, USAID Transform WASH, PSI Ethiopia

Read more about our partnership here.